#truflr

truflr
Team Name: 
W-intec

The Problem:
For individuals, finding out about things to do at locations is often time consuming, confusing and lacking incentives.
For business & government, getting people to better utilise public spaces, attractions or event offerings can be difficult and expensive. Gaining data over actual utilisation of those offerings is also difficult, and so often ignored.

Truflr brings the needs of both sets of users together, incentivising the public to get off their couch and go exploring!

The Solution: Truflr.
Truflr is designed to address both of these problems at once.  It uses a combination of Open Government data, as well as user preferences, to make relevant suggestions of where to go or what discoveries lie within your localised area. "Check in" data recorded against points of interest, event or attraction locations can then be used to report or inform decision making by Government or Businesses in relation to returned information garnered from the application.
               
Truflrs Goals
Benefit the Public:
Truflr is a Map based app designed to leverage Open data to allow locals or visitors to easily find attractions or points that interest them, and  to see, do, or experience nearby with little to no planning. Through a combination of Gamification & user relevant search results, Truflr aims to increase awareness & engagement with public spaces, monuments, historical locations, points of interest or region specific details.

Benefit to the Data Owner:
By collecting basic demographic information and recording POI check-in details Truflr is able to link visitor statistics with Government datasets to provide useful information on visitation rates and demographics. This new data can then be used to better inform decision-making on those items referenced and reported on.

How it works:
Truflr displays a number of map based points of interest (POI) or specific beacon locatins within the vicinity of the user.
When starting the application for the first time, users will be asked a series of questions that act to both identify their demographic as well as creating a preference / user profile. Once complete, users will then be able to start searching for points of interest (POI) or “Truffles” relevant to their location or interest.
POI's are obtained by querying open datasets such as the Australian Tourism Data Warehouse & Trails, Great Buildings or Sights & Public Art. Returned POI results are then categorised & filtered using a number of properties such as; Distance, User preferences and location weighting (which could be set by the data owner in regards placed beacons or geo caged areas). Information on each POI is then taken from the relevant API and made available to the user through the application.

Once a POI is visited, the option to check-in or “harvest truffles” at the location becomes available. Once checked-in, the user receives a truffle which represents the location / attraction / event visited. Truffle data is then compared against other open government datasets which are then used to create & track a users progress on achievements within the app such as:

o   Sculptor King – Visit all monuments on King William Rd. – Monuments Dataset
o   Sommelier – Collect truffles from 3 different wine regions - Regional, national and global winegrape bearing areas, 2000 and 2010
o   Al Fresco – Collect Truffles from 10 different places that offer outdoor dining – Outdoor Dining Permits
o   Port Captain – Visit a number of maritime items within the Port Adelaide location – PAE Points of interest
 
As the application is further progressed, a user’s check-in history can start to inform POI selection.
When the end user is ready to move on, they can use the app to locate a new set 0r POI area centred on their chosen location. This cycle is referred to as “Truffling”.  It is intended to allow a person to become engaged in an area or region they may not immediately befamiliar with, as well as on demand.

By recording collected truffle information against location and demographic data, Truflr is able to add value to those open datasets utilised and provide dataset owners detailed information such as:

o   Visitation rates & volumes
o   Visitation times
o   Visitation Demographics
o   Beacons (specific events) activated by visits

iBeacons (Golden Truffles):

A key differentiator for TRUFLR is the use of iBeacon technology to better bridge the gap between the physical and virtual world. This turns tourism into a real world scavenger hunt.

Think of the example of a family heading to Granite Island - iBacons (Golden Truffles) spread out across the island present a fun challenge to find them all using the app's Thermometer functionality. This is using iBeacon technology to gauge proximity.  Users are rewarded with a special Golden Truffle for their collection.

Future plans could incorporate a real world offer or reward from the cafe if all Golden Truffles are found and the challenge is completed.

What are iBeacons?

Beacons are Bluetooth, Low Energy (BLE) devices transmitting a simple message on repeat "Here I am, here’s my ID, here’s my proximity". Think of them as mini LIGHTHOUSES
Passing by SHIPS (smart devices with a related app installed) receive this message and react accordingly based on proximity to the device.]
Beacons are small, low cost, have a battery life up to 3 years and can broadcast up to 100 meters.

Unlike GPS, they bring granular, proximity awareness to smart devices – and the ability to do this indoors.

This is called “micro-fencing” - the difference between being at a shopping mall and being at the checkout of a particular store.

 

TRUFLR is providing people across all generations a reason to explore...

Gen-Ys and younger - gamification is how they operate. Incentivize, reward, repeat. The "geo-cache" phenomenon is a good example of what is at play here

Gen-Xs and older - if they are not yet on board this movement, their kids are...

Over 60s - Need simple apps to help them in unfamiliar scenarios, like when in a foreign city.

 

Datasets Used:
Australian Tourism Data Warehouse API
ACC Monuments Dataset
ACC Trails, Great Buildings, Sights & Public Art API

 

Datasets Used: 
Australian Tourism Data Warehouse API Adelaide City Council Monuments Dataset Adelaide City Council Trails, Great Buildings, Sights & Public Art API Dept of Environment, Water and Natural Resources - Heritage Places ACC Acres data Australian Tourism Data Warehouse API Port Adelaide Enfield Points of interest in the city of Port Adelaide Enfield Location data of WW1 from Australian war memorial World War I API examples Add more as we identify them over the weekend…. Datasets identified or accessed from. https://data.sa.gov.au/data/dataset/d5ad3393-9a5e-428b-9d24-5ecd19578a66 https://data.sa.gov.au/data/dataset/f642b13c-bbe3-4e17-b6dd-f91cf273e4d0 http://downloads.daa.wa.gov.au/placedownload/Download.aspx?PlaceSession=9339553 https://data.sa.gov.au/data/dataset/f798f4cd-ce0a-4623-bb94-2b81c6bdf52a https://data.sa.gov.au/data/dataset/1c5f3023-527a-46a9-baa7-5930f4562c7d http://data.gov.au/dataset/d534c0e9-a9bf-487b-ac8f-b7877a09d162 http://help.nla.gov.au/trove/building-with-trove/world-war-i-api-examples https://sdks.io/SDK/View/digitalnewzealand https://www.awm.gov.au/direct/api http://help.nla.gov.au/trove/building-with-trove/world-war-i-api-examples https://data.sa.gov.au/data/dataset/sa-history-hub-geojson

Local Event Location: